Sponsor OutRaleigh 2012

LGBT Center of Raleigh OutRaleigh

Dear Friends and Allies,

As the new Executive Director of the LGBT Center of Raleigh, I’m pleased to contact you concerning sponsorship opportunities for the second annual OutRaleigh event, an incredible outdoor street festival scheduled for Saturday, May 5, 2012 on Raleigh’s Fayetteville Street City Plaza.

This year, the festival’s theme is “All Families Matter” – celebrating North Carolina’s LGBT (lesbian, gay, bi-sexual and transgender) community, families, friends and supporters in a family-friendly atmosphere.

The daylong festival will feature:

Main stage performance area for musical groups, as well as local dignitaries and speakers
“KidsZone” area providing free activities and educational entertainment for young children

City Plaza through Hargett street will be closed for the event, allowing businesses and non-profit organizations to set up vendor spaces to interact with the visiting public. Businesses and restaurants in the surrounding downtown area will be encouraged to welcome and support festival attendees.

OutRaleigh is a program of The LGBT Center of Raleigh, a 501(c)(3) nonprofit organization seeking to provide a day of awareness, entertainment and fun. We are partnering with Deep South for production company logistics and are collaborating with VISITRaleigh! of the Greater Raleigh Convention and Visitors Bureau to promote the event across North Carolina. We are also inviting all other LGBT Pride festival organizers from across North Carolina and the country to attend and promote OutRaleigh.

Please find below a schedule of our corporate sponsorship levels. LGBT market studies reflect that 78% prefer to conduct business with companies that have advertised in the gay market. Also, those studies identify LGBT markets as having a much larger disposable income and more buying power.

We encourage you to contact us with further questions about how your company can participate by calling me at 919-832-4484. Thank you in advance for your support.

Best Regards,

James Miller

James Miller, MPP, MBA
Executive Director,
LGBT Center of Raleigh

P.S. - Last year’s OutRaleigh event had over 6,000 attendees, with 40 vendors and 7 food vendors – and we expect to have an even greater turnout in 2012. Don’t miss this amazing opportunity to market directly to the LGBT community. Included here are links to two online articles on OutRaleigh 2011 from NBC-17 News and the Raleigh News & Observer.

Benefits to Your Company When It Is an OutRaleigh 2012 Corporate Sponsor

OutRaleigh Please see the complete Corporate Sponsorship Packet for qualifying levels of benefits and additional information.

Your company logo on LGBT Center of Raleigh website
Link to your company from LGBT Center of Raleigh website
Your company logo on all event programs
Recognition as sponsor of a LGBT Center of Raleigh event
Your company logo on all major event programs
Your company logo/website in monthly newsletter
Feature advertisement in annual OutGuide
Feature article in one monthly e-newsletter
Feature article on your company on Center’s website
Recognition in Center’s annual report
10 x 10 vendor space at the festival
Sponsorship of the OutRaleigh event also includes:
- Link to your business from the OutRaleigh website
- Your logo on staff T-shirts at festival
- Your logo on the OutRaleigh website
- Your logo on publicity for OutRaleigh fundraisers
- Use of OutRaleigh logo on your company’s marketing materials
- Your logo on primary stage banner
- Article on the OutRaleigh website about your company
- Main stage verbal recognition during festival
- Your logo on banner at KidsZone entrance
- Official naming rights of OutRaleigh event
- OutGuide advertising included:
  - 1/8 page ($175 value)
  - 1/4 page ($250 value)
  - 1/2 page ($500 value)
  - Full page ($1,000 value)
  - Two full pages ($2,000 value)